Tag Archives: Wiebe

Social marketing: The timid blinking of a newborn baby

Back in the 1950s, sociologist Gerhart D. Wiebe had put forward the intriguing suggestion that marketing could possibly be crafted to match challenges which go beyond the promotion of goods and services for commercial purposes. His famous provocative musing was “Why can’t brotherhood be sold like soap?” Not long after Wiebe’s groundbreaking paper appeared in […]