Tag Archives: Environment
Here’s a poster for Earth Hour (website, Twitter), an event that started a few years back in Sydney, but has since spread across the world. Earth Hour 2014 will take place Saturday 29 March at 8:30pm. Earth Hour 2013 Earth Hour 2012 Earth Hour 2011
I stumbled across this video again this morning after having seen it a while back. It brought a smile to my face and reminded me how often the message relayed in non-profit campaigns should consist of simple actions that are easy to complete and that interfere with the audience’s existing habits as little as possible. […]
This corporate social responsibility campaign by Denver Water in Colorado focused on reducing consumers’ water consumption. The consumption of water had gone down by 20% each year between 2002 and 2006, but an added injection of a $500,000 advertising campaign aimed to push the figure down to 22% a year over the course of a […]
Following up from mention of ambient media in the previous post, I’m highlighting another social marketing effort using this creative marketing technique. This campaign took place in the offices of a large company in Oman a few years ago. In a bid to curtail excessive use of paper in the bathrooms, the media agency decided […]
I like squirrels, and I don’t like cigarettes. You irresponsibly threw your cigarette out of the window – and now look what you did.