Tag Archives: download

Would you want your daughter to marry a marketing man?

Jobber (2001, as cited in Hastings & Saren, 2003:307) cautioned that in popular parlance, marketing has earned itself a bad name and has often been equated with “deception and exploitation” intent on pushing forward capitalist and materialist agendas. As a result of these beliefs, many have written marketing off as an activity that focuses on […]

Social marketing: The timid blinking of a newborn baby

Back in the 1950s, sociologist Gerhart D. Wiebe had put forward the intriguing suggestion that marketing could possibly be crafted to match challenges which go beyond the promotion of goods and services for commercial purposes. His famous provocative musing was “Why can’t brotherhood be sold like soap?” Not long after Wiebe’s groundbreaking paper appeared in […]