Tag Archives: creativity

Relevance as a central determinant to creativity

Relevance as a central determinant for creative work

While it is widely acknowledged that novelty is a major component in creative endeavours, producing work that is new, singular or unconventional is not enough for the effort to be termed creative. Many practitioners agree that an important characteristic of creative work is that what is produced is also relevant and valuable in its wider […]

Creativity: A Prelude

Creativity is often considered to be a relatively misunderstood phenomenon. Like ‘marketing’, it is a term that is regularly used and repeatedly abused – often twisted, bent and misapplied to the extent that anything odd or curious can end up being labelled ‘creative’. Since it is not a well-bound concept and one over which academic […]