Tag Archives: breast cancer

Rethink Breast Cancer takes cancer seriously, with added humour

I came across this lovely video from Rethink Breast Cancer.  The campaign approaches breast cancer awareness from an unconventional way and augments its creative element by embracing technology to highlight its message.  I find the video cheeky in a novel and refreshing sort of manner. I downloaded the app called YMR (Your Man Reminder) for […]

Ambient media for breast cancer awareness

I’m on a roll with efforts using ambient media to push forward social messages creatively, and, very importantly, persuasively.  Following on from the previous post, this campaign also took place in the Middle East, this time in Kuwait. In this case the marketers drew a parallel between the jolt experienced while driving over a speed […]