Tag Archives: Australia

Child abuse - neglect

Using ambient media to address child neglect

The organisation behind this effort is the Australian Childhood Foundation (website, Twitter). I like the use of ambient media that makes the life-sized mannequin look like a child trapped behind an advertising poster.   Advertisements

Dumb Ways to Die Group

Dumb Ways to Die

Entertaining, memorable and highly creative – this campaign by Melbourne Metro Trains is all that and more. The effort is aimed at reminding people not to engage in any foolish behaviour around trains and train stations, e.g. not to cross over the tracks, stand too close to the platform edge or ignore stop signals close […]

Einstein - UNHCR refugee

Dear Mr Rudd, Einstein was a refugee

Just today the Prime Minister of Australia Kevin Rudd announced that new migrants reaching Australia’s shores by boat would no longer stand a chance of being resettled in Australia as refugees. Instead, an agreement with the Prime Minister of Papua New Guinea will see migrants resettled there. Australia is effectively ‘outsourcing’ migrants. Most of Australia’s […]

Speeding NSW

Speeding is uncool – The Pinkie Campaign

Research shows that young drivers are over-represented in fatal car crashes in New South Wales. While the 17-24 age group accounted for 14% of driving licence holders between 2002 and 2006, 34% of fatal car crashes involved drivers from this age group. Target market spotted. Seeing that young people get a rush out of driving […]

Marriage equality efforts in Ireland and Australia

The UK is set to expand its legal framework to acknowledge same-sex marriages at par with opposite-sex marriages.  When the new legislation comes into effect (and it has always been a matter of when, and not if), same-sex couples will be awarded the same rights and responsibilities in marriage as their family and friends in […]

Unusual dinner settings

Two organisations working on related matters produced campaigns centred around a similar idea.  I thought I’d combine them in one post. The below 2 posters come from the United Nations’ World Food Programme, which aims to fight and eradicate hunger worldwide.  In their efforts to raise awareness on the issue of world hunger, in 2011 […]