Tag Archives: app

Dumb Ways to Die Group

Dumb Ways to Die

Entertaining, memorable and highly creative – this campaign by Melbourne Metro Trains is all that and more. The effort is aimed at reminding people not to engage in any foolish behaviour around trains and train stations, e.g. not to cross over the tracks, stand too close to the platform edge or ignore stop signals close […]

Campaign of the month for September 2012: ‘Helpless’ by St John’s Ambulance

Just yesterday St John’s Ambulance launched their new video highlighting the importance of first aid knowledge.  The campaign draws parallels between deaths from cancer and deaths which could have been prevented with knowledge of first aid.  140,000 preventable deaths a year is a huge number indeed.  ‘Helpless’ is campaigns:worth:sharing‘s choice for Campaign of the Month […]

Rethink Breast Cancer takes cancer seriously, with added humour

I came across this lovely video from Rethink Breast Cancer.  The campaign approaches breast cancer awareness from an unconventional way and augments its creative element by embracing technology to highlight its message.  I find the video cheeky in a novel and refreshing sort of manner. I downloaded the app called YMR (Your Man Reminder) for […]