Category Humour

Why do you need to sign in and verify your age to watch sexual health promotional clips?

This is one of the most brilliant sexual health promotion clips I’ve ever come across. It comes from France, and takes place in a public loo, where the sexually-charged scribbles prominent in public loos come to life and chase each other around the toilet walls. It is a sexual health message, and the main protagonist […]

Drive drunk Brazil - tyres on poles

We cannot do this to all poles…

The Prefeitura de Salvador in Brazil devised a humorous manner to remind Brazilian drivers not to drink and drive. The text in Portuguese on the posters says: “We cannot do this to all poles.  If you drink, do not drive”

Safe sex for seniors

Not your average safe-sex commercial

This is certainly not your average safe-sex commercial – and that’s primarily because it is aimed at the over 60s. The over 60s are sexually active more than ever before.  We are told that in Florida sexually transmitted infections in seniors have risen by 71%. While the footage is self-explanatory, I wish we were told […]

Dumb Ways to Die Group

Dumb Ways to Die

Entertaining, memorable and highly creative – this campaign by Melbourne Metro Trains is all that and more. The effort is aimed at reminding people not to engage in any foolish behaviour around trains and train stations, e.g. not to cross over the tracks, stand too close to the platform edge or ignore stop signals close […]

10 Words to Stop Using

10 words you need to stop using

Sometimes we type faster than we can think, and find ourselves using expressions without considering their worth. But the words we use and the way we write reflect our brand and our communication exchanges.  So we need to make sure that what we say adds value to our brand name and doesn’t resort to meaningless […]

Speeding NSW

Speeding is uncool – The Pinkie Campaign

Research shows that young drivers are over-represented in fatal car crashes in New South Wales. While the 17-24 age group accounted for 14% of driving licence holders between 2002 and 2006, 34% of fatal car crashes involved drivers from this age group. Target market spotted. Seeing that young people get a rush out of driving […]

Bike Clown Brigade

“Unprecedented! The cops obey the clowns!”

NYC is possibly the loudest, most chaotic, most in-your-face city I have visited.  I live in London, for crying out loud, but traffic here pales in comparison to congestion in NYC.  Despite enjoying my stay, I remember leaving NYC thinking that drivers use their horns more than they use their steering wheels. I visited the […]