Every day in the UK, three young people take their own lives. Help us be there, day or night. http://t.co/WKC2iIaucH
— Samaritans (@samaritans) July 1, 2013
Research shows that around 3,000 middle-aged men take their own lives each year.
Specifically aimed to target this subgroup, the Samaritans’ We’re in Your Corner campaign was launched in September 2012.
A 20-page media report called Men and Suicide – Why it’s a social issue can be found here.
I found this research finding particularly enlightening:
- men in mid-life are now part of the ‘buffer’ generation, not sure whether to be like their older, more traditional, strong, silent, austere fathers or like their younger, more progressive, individualistic sons’
The below 3 posters – showing a boxing trainer in his 50s, a soldier in his 40s and a workman in his 30s – were produced after market research and focus group exercises.
I found it very interesting to read about reactions obtained from the focus group, where we’re told the idea of a musician and a rugby player was scrapped and the workman was introduced instead of them.
If you’re affected by ‘Football’s Suicide Secret’ on @BBCThree and don’t want to talk to family or friends, pls give us a call. 08457 909090
— Samaritans (@samaritans) July 9, 2013