Are people with special abilities still invisible?

With the Paralympic spirit still very much alive and with the athletes’ parade in London about to start in a few hours, I thought it was appropriate to focus on an organisation which works towards improving lives for people with special abilities.

Aflodef is a Brazilian organisation which does just that.  The below two adverts smartly use texture that we are used to see in situations of camouflage and that reminds us of a desire to conceal oneself.

Aflodef feels that concealment and invisibility of people with special needs and abilities is a societal force rather than a behaviour of choice.

The English translation of the text in the posters below may have suffered some minor losses in translation but the imagery puts the message across clearly enough.

Aflodef Handicap 1

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