With the Paralympic spirit still very much alive and with the athletes’ parade in London about to start in a few hours, I thought it was appropriate to focus on an organisation which works towards improving lives for people with special abilities.
Aflodef is a Brazilian organisation which does just that. The below two adverts smartly use texture that we are used to see in situations of camouflage and that reminds us of a desire to conceal oneself.
Aflodef feels that concealment and invisibility of people with special needs and abilities is a societal force rather than a behaviour of choice.
The English translation of the text in the posters below may have suffered some minor losses in translation but the imagery puts the message across clearly enough.