Fashion victim

Handicap International Luxembourg has launched this campaign focusing on the beauty and femininity of a model who has been the victim of a land mine.  Her left leg has been replaced by a prosthetic leg.

The poster says that bombs and land mines are still the order of the day for certain countries and that our action is required now.

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According to Handicap International, 84 territories are still affected by unexploded mines.  Focusing on the Libyan revolt and the confusion that has engulfed the region since the conflicts in 2011, the poster postulates that Miss Libya 2013 may herself have been a victim of an active land mine.

To mobilise the public, Handicap International Luxembourg is organising the 13th edition of its Pyramide de Chaussures (Shoe Pyramid) event, where people are encouraged to donate their shoes in support of victims of land mines.  The objective this year is to collect 1 ton of shoes.  The event is taking place on Saturday 6 October at Place d’Armes.

More information on the campaign can be found here.

Following a comment (below) by Handicap International Luxembourg, I found the new version of their poster and am posting it below.

Handicap International Miss Victim



  1. Dear friend!

    Thank you for sharing our new campaign, we’re happy you consider it as efficient!

    Having experimented the real great power of diffusion of this concept, we decided to change a little bit our visual not focusing only on one country but being wider. In fact, half the countries in the world are still affected by these weapons and it could have seemed limitative to only put the stress on libyan victims, when there are so many sad situations in Cambodia, Lao, Mozambique, Colombia, Bosnia… You see, landmines and cluster munitions are still a very dangerous fashion, that’s why the mobilization must go on!

    Check now the definitive campaign on You’ll find the last poster if you want to update your post in this blog.

    All the best,

    Handicap International Luxembourg

    1. Hi

      Thank you for your comment.
      I found the new poster and have included it too.

      Keep us informed on your campaign’s progress!

      Best wishes

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