‘You worry about me. But why not about yourself?’

Here is an exceptional effort by the Thai Health Promotion Foundation aimed towards smokers.

It is exceptional because of the way in which the campaign is crafted, but especially because the Foundation made the target audience spell out themselves what normally would need to be reminded to them.

So instead of lecturing smokers about the dangers of smoking, the ingenious people behind this campaign found a way of putting those words in the smokers’ mouths as they inform a young smoker of the dangers of smoking.

Top marks for creativity, inventiveness and ingenuity.

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