Saving water in Denver, Colorado

This corporate social responsibility campaign by Denver Water in Colorado focused on reducing consumers’ water consumption.

The consumption of water had gone down by 20% each year between 2002 and 2006, but an added injection of a $500,000 advertising campaign aimed to push the figure down to 22% a year over the course of a decade (Kotler & Lee, 2008:299).

The ‘Use only what you need’ campaign continues the ambient media theme that featured in a number of posts recently.  The brains behind this campaign were smart at identifying items in their direct surroundings and giving them new meaning.  The part-bench photo especially always makes me smile.



  1. Very provocative campaign.

    1. Why do you find it provocative Isaac?

      1. The visuals catches the eye immediately – something is off and amiss. Then I read the message and it clicks. It is simple, powerful, and understandable. To me that is an effective campaign.

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