This corporate social responsibility campaign by Denver Water in Colorado focused on reducing consumers’ water consumption.
The consumption of water had gone down by 20% each year between 2002 and 2006, but an added injection of a $500,000 advertising campaign aimed to push the figure down to 22% a year over the course of a decade (Kotler & Lee, 2008:299).
The ‘Use only what you need’ campaign continues the ambient media theme that featured in a number of posts recently. The brains behind this campaign were smart at identifying items in their direct surroundings and giving them new meaning. The part-bench photo especially always makes me smile.