What did you expect?

This one’s clever and plays on the stereotypical imagery of three black men wearing dark clothing in a badly-lit part of town.  They gesticulate in what makes the viewer think they must be part of a gang, they spot an old man who can’t start his car, rush towards him – and then they do that.

You were not expecting that.

I love clever messages with twists at the end, and I hate racism – so we’ll be exploring the fight against it in other campaigns in various other posts elsewhere on this blog.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: