What did you expect?

This one’s clever and plays on the stereotypical imagery of three black men wearing dark clothing in a badly-lit part of town.  They gesticulate in what makes the viewer think they must be part of a gang, they spot an old man who can’t start his car, rush towards him – and then they do that.

You were not expecting that.

I love clever messages with twists at the end, and I hate racism – so we’ll be exploring the fight against it in other campaigns in various other posts elsewhere on this blog.


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