The Fun Theory – Stairs vs Escalator (by Volkswagen)

So this may not meet the criteria of a campaign ‘reaping no financial gain for the marketer’, because the marketer is Volkswagen, a for-profit company.

It however does fit into an organisation’s Corporate Social Responsibility portfolio, and the creative effort put into this endeavour is considerable and commendable.

If all staircases were like this one, we’d certainly be climbing a heck of a lot more of them.

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